Biography of J O I A

Joia Mercedes is most widely recognized as the Beauty Host of B.E.T's hit makeover show "Remixed." She served as a national television spokesperson for Proctor & Gamble's Pantene and Cover Girl Cosmetics. She was also named "One of the Most Influential Female Power Players in the Beauty Industry" by SalonSense Magazine, two years in a row. Joia has over 15 years of experience in the Beauty and Entertainment Industry, as a world renown hair extensions specialist, national educator for global hair product companies and personal hair and make-up artist for today's hottest stars.

Joia Mercedes is famous for creating eye-catching, trend-setting looks. Her work has been seen in virtually every national magazine and is showcased currently on the hosts of NBC's "Access Hollywood". She gained international exposure by styling for music videos and commercials and by appearing as a Beauty Expert on television's MTV, BET, FOX and E! networks. This innovative image maker has also coordinated numerous runway presentations and has received many awards and accolades for her work. Joia is the founder and CEO of www.HollywoodHairandWigs.com, Hollywood's elite source for custom made Lace Front Wigs.

Joia's love for education is what she credits for propelling her to the top of her field. In her quest for excellence, she has traveled coast-to-coast to receive advanced training from major companies such as Mizani, Dudley's, Clairol, Wella, Design
Essentials, Kevin Aucoin, NARS and M.A.C. Cosmetics.

Joia's extensive education enables to provide her clients with knowledge and the resources to achieve and maintain healthy hair and skin. "I love creating looks
that are rich in color and creativity. I enjoy helping my clients to look good and
feel even better about themselves. All of my clients should feel like a star when they're in my chair," reveals the beauty pro. " Seeing my client's glowing smile,
as they leave with a new attitude, is what reinforces my joy and keeps me going. When a client leaves wearing one of my signature looks, they're
sure to turn heads and receive plenty of compliments."

This style trailblazer takes pride in helping people create the type of image they
would like to project. So when you want a look that is sure to impress..

REQUEST -JOIA MERCEDES!